Franck Dedieu named St-Germain ambassador
08 October, 2019
Franck Dedieu has been made UK brand ambassador for St-Germain elderflower liqueur.
Grey Goose brunch club encourages food pairing trend
09 August, 2017
Grey Goose vodka has begun hosting a brunch club in London to encourage the emerging trend of pairing cocktails with food.
Liqueurs report: Packaging
27 August, 2015
Experts from design specialist Seymourpowell look at how aesthetics can drive sales
Bacardi buys St-Germain
08 January, 2013
Bacardi today announced plans to "internationalise" the elderflower liqueur St-Germain, after buying the brand from Cooper Spirits International.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
