Franck Dedieu has been made UK brand ambassador for St-Germain elderflower liqueur.

Grey Goose vodka has begun hosting a brunch club in London to encourage the emerging trend of pairing cocktails with food.

Liqueurs report: Packaging

27 August, 2015

Experts from design specialist Seymourpowell look at how aesthetics can drive sales

Bacardi buys St-Germain

08 January, 2013

Bacardi today announced plans to "internationalise" the elderflower liqueur St-Germain, after buying the brand from Cooper Spirits International.

Comment

Philip Duff

Duff Said: Awash with rum

As the weather gets bleak Philip Duff turns to the warming notes of rum for comfort. But there are currently several elements unsettling the category

Events

Facebook

Twitter