Franck Dedieu has been made UK brand ambassador for St-Germain elderflower liqueur.

Grey Goose vodka has begun hosting a brunch club in London to encourage the emerging trend of pairing cocktails with food.

Liqueurs report: Packaging

27 August, 2015

Experts from design specialist Seymourpowell look at how aesthetics can drive sales

Bacardi buys St-Germain

08 January, 2013

Bacardi today announced plans to "internationalise" the elderflower liqueur St-Germain, after buying the brand from Cooper Spirits International.

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Nick Strangeway

STRANGER THOUGHTS: Ambassadors

Nick Strangeway on the pros and cons for bartenders taking on an ambassadorial role in post-Covid times.

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