JF Hillebrand, leading logistics provider to the global beverage market, has clinched a five year worldwide freight services contract with Accolade Wines, the world’s fourth largest wine producer.

Troy Christensen, Accolade Wines' American CEO, is not a man encumbered with traditional values. Wine may traditionally come in 75cl bottles with a cork closure but what interests him is the move to pouches, bag-in-box and ready-to-serves (RTS).

After 14 years with McGuigan Wines, Paul Schaafsma, Accolade Wines’ general manager for the UK, Ireland, Africa, Middle East and South America, is acquainting himself with the company and the clock is ticking on the 90 days he has to come up with a strategic plan.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Talking the challenges of cocktail weeks

Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.

Instagram

Facebook