The British pub and bar industry will be lost within days if the government does not take swift action to prop it up, leading operators have warned.

UK: The Chancellor has added another 41p to a bottle of spirits and 11p to a bottle of wine in the latest Budget.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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