Cooley’s and Jameson ready for St Patrick’s Day
15 March, 2012
Beam Inc., the new owners of Cooley’s the Irish whiskey brand, says it has signaled its intent to build the Kilbeggan brand in the US by importing the largest case shipment ever of the blended whiskey for the St Patrick’s Day (March 17) celebrations this weekend.
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Ben Branson
Ben Branson: How to brand non-alc spirits
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