Children more aware of alcohol ads
15 March, 2012
UK: Children as young as 10 are more familiar with some leading alcohol brands and adverts than those for popular foods and snacks, according to a new report by Alcohol Concern.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
