Pernod Ricard's whisky and gin arm Chivas Brothers has rolled out Ballantine’s 40 Year Old across "significant" Asian markets.

How many units in your drink? Is the theme of a new campaign that has been launched at consumers in the UK.

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Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

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