Glenmorangie Highland single malt whisky has revealed its new packaging, set to be rolled out from August this year in the UK, transforming all parts of the original design. 

Pernod Ricard's whisky and gin arm Chivas Brothers has rolled out Ballantine’s 40 Year Old across "significant" Asian markets.

How many units in your drink? Is the theme of a new campaign that has been launched at consumers in the UK.

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Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

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