Ballantine’s 40 Year Old rolls out
22 August, 2012
Pernod Ricard's whisky and gin arm Chivas Brothers has rolled out Ballantine’s 40 Year Old across "significant" Asian markets.
How many units in your drink?
09 February, 2012
How many units in your drink? Is the theme of a new campaign that has been launched at consumers in the UK.
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Comment
Nick Strangeway
Bottled cocktails: The dos and don'ts
Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.
