Edrington appoints new master blender for The Famous Grouse
Spirits company Edrington, has announced the appointment of Craig Johnstone as master blender for The Famous Grouse.
The Famous Grouse has launched a limited-edition label to celebrate the brand’s role as the official sponsor of The British & Irish Lions.
Famous Grouse unveils new global advertising campaign
The Famous Grouse has launched a global ad campaign encouraging viewers to focus on “occasions and the outdoors”.
Black Grouse goes Alpha
The Edrington Group has unveiled a new version of The Black Grouse, the rich, spicy, sweet and smoky version of its mainstream Famous Grouse blended scotch whisky brand.
Edrington launches smokier Black Grouse whisky
The Edrington Group is to launch a smokier expression of its Black Grouse whisky.
Fledgling brands join Grouse flock
The Snow Grouse and The Naked Grouse have launched to the UK, as part of The Famous Grouse’s range of blended scotch whiskies.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
