Belvedere appoints CEO, looks to clear debts
12 October, 2011
Sobieski vodka owner Belvedere has appointed Krzysztof Trylinski as chairman and chief executive officer of the group. He aims to clear the company's debt by selling two of its brands.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
