Pernod Ricard buys majority stake in Skrewball whiskey
21 March, 2023
Pernod Ricard USA has announced the acquisition of a majority stake in peanut butter-flavored American whiskey brand Skrewball.
Malibu Sunshine to rise in spring
19 March, 2012
Pernod Ricard has announced the launch of Malibu Sunshine, a citrus edition of the rum and coconut liqueur.
Pernod Ricard and Southern strike Washington deal
30 January, 2012
Pernod Ricard USA has announced the appointment of Southern Wine & Spirits of America as its spirits and wine distributor in the state of Washington.
Pernod and Ne-Yo join forces for Malibu Red
31 October, 2011
Pernod Ricard USA has announced a tie-up with US R&B artist Ne-Yo for the launch of Malibu Red, a liqueur made from rum and tequila.
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Danil Nevsky
The future for bar shows
The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows
