Pernod Ricard has invested in a new still for Beefeater Gin at its distillery in Kennington, London.

Pernod Ricard is to open a visitor centre at its Beefeater distillery in Kennington, London.

Chivas Brothers has launched a new special edition Beefeater gin. Developed by master distiller Desmond Payne, Beefeater London Market Gin will be available for a limited period from June 2011 in key global markets, including Spain, UK, Turkey and Bulgaria.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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