Yesterday (February 8) more than 5,000 Bacardi employees around the world finished work early to go for cocktails in more than 100 different bars.

Hamish Smith speaks to cocktail comp guru and global advocacy director at Bacardi, Jacob Briars, in San Francisco about creating classic cocktails and the business mechanism behind Bacardi Legacy. 

Team Italy has won the 2011 42 Below Cocktail World Cup.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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