Henkell adds a sparkle to winter Olympics

12 February, 2010

Guests and athletes at the German Hospitality House at the Vancouver Olympic Games this month will be toasting any German medal winners with Henkell Trocken.

The sparkling Sekt’s producer, market leader Henkell & Söhnlein, has been awarded exclusive pouring rights for fizz at the country’s base on the Simon Fraser University Harbour Centre Campus from 11-27 Feb.

Henkell Trocken will also be served at all the German team’s international receptions and celebrations in Vancouver and the German Hospitality House’s satellite location in Whistler.

“The association with Henkell dates back to 1992 and athletic successes were also celebrated with Germany’s most exported sparkling wine in the German Hospitality House in Beijing,” said a company statement.

Henkell Trocken is already well established in Canada, in 2009 maintaining its status as the country’s highest selling imported sparkling wine, according to the company.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

Instagram

Facebook