UK: Cutty Sark distribution goes back to Berry Bros

14 December, 2009

Scotch whisky Cutty Sark has ended its UK distribution arrangement with Emporia Brands Ltd after two years.

With immediate effect, UK distribution of Cutty Sark will be undertaken by Berry Bros. & Rudd.

James Rackham, chairman of Emporia Brands said: “I am very proud of our work on Cutty Sark. Although the UK market for blended Scotch whisky has been declining for a number of years, we targeted the premium sector with Cutty Sark and achieved some excellent results, especially in the London area. I am delighted we are able to hand Cutty Sark back to Berry Bros. & Rudd with far more on- and off-trade listings than when we took the brand on.”

James Steiner, regional business director for Berry Bros. & Rudd Spirits said: “Emporia Brands was a good fit for Cutty Sark in the UK and I would like to thank James and his team for all the hard work they have put in for the last two years. As there are significant plans for Cutty Sark from 2010, we have decided to bring distribution in-house to give us greater control and focus.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook