UK: Cutty Sark distribution goes back to Berry Bros

14 December, 2009

Scotch whisky Cutty Sark has ended its UK distribution arrangement with Emporia Brands Ltd after two years.

With immediate effect, UK distribution of Cutty Sark will be undertaken by Berry Bros. & Rudd.

James Rackham, chairman of Emporia Brands said: “I am very proud of our work on Cutty Sark. Although the UK market for blended Scotch whisky has been declining for a number of years, we targeted the premium sector with Cutty Sark and achieved some excellent results, especially in the London area. I am delighted we are able to hand Cutty Sark back to Berry Bros. & Rudd with far more on- and off-trade listings than when we took the brand on.”

James Steiner, regional business director for Berry Bros. & Rudd Spirits said: “Emporia Brands was a good fit for Cutty Sark in the UK and I would like to thank James and his team for all the hard work they have put in for the last two years. As there are significant plans for Cutty Sark from 2010, we have decided to bring distribution in-house to give us greater control and focus.”

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