Italspirits hosts London pop-up in homage to Negroni Week

21 June, 2019
Italspirits negroni week

Italspirits by Giuseppe Gallo will host a four-day pop-up event in London this June to mark the 100th anniversary of one of the world’s best-selling cocktails – the Negroni.

The Negroni Experience will appear at Six Storeys in Soho from 23 – 26 June to coincide with Negroni Week. 

There will be a full programme of cocktails, events and masterclasses during the pop-up which will aim to honour the Negroni.

Martini Riserva Speciale, Italicus Rosolio di Bergamotto, Amaro Montenegro, VII Hills Gin and Peroni have come together to host the Negroni menu which will be served during the pop-up. 

Guests will also get the chance to taste a sampling flight inspired by the tricolore of the Italian flag, including a classic style, a white version and a green alternative to the classic. 

International guest bartenders will be travelling across the world to attend the Negroni Experience pop-up and Italspirits has also partnered with some of the top cocktail bars in London who will all offer the Negroni Flight throughout the week. 

Participating bars include Aqua Nueva, Kyoto and Spirit, The Curtain Hotel, Oblix at The Shard, The Aviator Bar by Hush, Berners Tavern at The London Edition, The Coral Room and The Boundary Project.

The Negroni Experience Pop-Up is free to attend.





Comment

Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

Instagram

Facebook