Kopparberg launches gin-based RTD

05 June, 2019
Kopparberg

Following the recent launch of Kopparberg Premium Gin, the strawberry and lime-infused pink gin is now available in a premix serve with lemonade across the UK.

Kopparberg Premium Gin & Lemonade will enter the ready to drink market in a 250ml can with 5% abv and 125 calories per serve.

It is the gin’s first RTD offering in spirits and the premix serve aims to target the summer outdoors and party occasions this year.

Rob Salvesen, head of marketing, said: “We wanted to continue the momentum and excitement surrounding the launch of Kopparberg premium gin and launch RTDs into the UK market ahead of summer.

“The perfect serve of Kopparberg Premium Gin & Lemonade was designed to enhance the natural flavours of the gin and offer a taste profile sweet enough for a long, hot summer.”

Keywords: Kopparberg




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