Heineken 0.0 launches on draught

28 February, 2019
Heineken 0.0 blade

Heineken 0.0 is now available on Blade in the UK, the Dutch brewing company’s draft beer system for the on-trade.

Blade is allows outlets to serve draught beer without the need for a cellar and traditional equipment and Heineken 0.0 is one of the leading alcohol-free beers on sale in the UK.

Following a successful four-month trial, across 60 outlets, Heineken 0.0 on Blade saw a sales uplift of 20 pints per week and it will now be installed across 3,000 outlets nationwide this year.

Stuart Green, manager of The Cabbage Patch pub, London, said: “The industry is changing, there is a bigger demand for an alcohol-free beer and if we are all being honest previous products were pretty poor and garnered a negative perception from drinkers. 

“When Heineken released 0.0 on Blade, we took it on as a trial and it has absolutely flown, the demand from the consumers has far exceeded our expectations. 

“We are now selling 60-80 pints per week in addition to our existing packaged sales, of 1-3 cases per week. It’s a really good product, it drives better margin and it gives my customers a much better experience.”

Keywords: Heineken 0.0, Blade




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