willow William borrell

Willow 4% abv spirit launches to market

06 February, 2019

Bar owner and vodka expert William Borrell has launched Willow, a low-alcohol (4.4% abv) spirit.

Borrell owns Ladies & Gentlemen bar in north London as well as his own potato vodka brand Vestal Vodka, and his latest project will tap into the no/low spirits category.

“There’s obviously a boom in no/low alcohol spirits,” said Borrell. “I don’t have much time for most of the former, as I think the notion of no-alcohol ‘spirits’ is a con - especially as the prices are outrageous and the production methods opaque. 

“To be frank, I’d rather just buy a decent soft drink. However, there’s clearly a role for low-alcohol spirits - and Willow’s designed for those wanting all the cues of alcohol with a depth of taste.” 

Willow’s ingredients are a combination of a calvados base with a blend of pineapple, star anise, cherry tomato, kaffir lime leaves and agave syrup.

The liquid is said to have aromas of green apples and citrus dominate, with hints of tomato and flora. It’s suggested serve is either neat over ice, or with tonic and a slice of fruit. Willow has an RRP £16.00/70cl.

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