Prowein 25 anniversary

Prowein geared up for 25th edition

07 January, 2019

Around 6,800 exhibitors from around the world are expected to take part in the 25th edition of Prowein in Düsseldorf this year.

All major winegrowing regions are represented, conveniently grouped within the halls by nation as well as nearly 400 spirits producers also taking part.

A large tasting zone will once again be in place to present the winning wines from the spring edition of Mundus Vini. 

All 10 trade fair halls are completely booked and there will also be an organic zone, demonstrating the vast diversity of wine on offer.

The topic of craft drinks will once again feature prominently at Prowein 2019. After a successful premiere this past year, the "same but different" exhibit has been renewed, offering a dedicated space for innovations related to craft beer, craft spirits and cider. 

More than 100 exhibitors from 20 countries are expected to take part and this year's fizzz lounge will focus on "Zero Waste: High-Percentage Recycling at the Bar." Key to this concept is the economical use of raw materials and an opitomised recycling flow.

Prowein is as much about wine education as introducing the latest vintage. It views itself as an ideal platform for reporting on current trends from the international wine and spirit business. 

Trend scouts Stuart Pigott and Paula Redes Sidore will be presenting an overview of the latest wine trends at moderated tastings.

They will cover the growing role of "Wine in Cans" on many international sales markets, where the convenience of the packaging is helping position wine as a ‘cool and trendy’ drink.

This year’s exhibition will take place from 17-19 March at Messe Düsseldorf, Germany.

Keywords: prowein




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