Jack Daniel's price could rise 10% in EU

27 June, 2018

Brown-Foreman believes the price of Jack Daniel's whiskey will increase by around 10% in the EU due to import tariffs imposed by Donald Trump.

The EU announced a 25% increase on income tariffs for American whiskey last week in retaliation to the Trump Administration’s own tariffs on European aluminium and steel.

Brown-Foreman announced on Monday that this could cause a 10% price increase once EU distributors’ stocks run low at the end of Summer.

Although each EU market will vary in price point, Brown-Foreman makes a quarter of its revenues in Europe.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Could bars be no-phone zones?

For about six hours in early October the world was brought to a standstill. However, it wasn’t the outbreak of a global pandemic that spread panic, but the simultaneous crash of Facebook, WhatsApp and Instagram.

Instagram

Facebook