Pernod Ricard plans Myanmar whisky expansion

06 June, 2018

Yoma Strategic Holdings and Pernod Ricard have formed a joint venture company to focus on the production and distribution of whisky in Myanmar.

Pernod Ricard will install an internationally experienced man- agement team and become the largest shareholder in the new company. 

The remaining equity will be split between Yoma Strategic, private equity rm Delta Capital Myanmar and U Htun Win and U Zaw Win, both experienced pro- fessionals in Myanmar’s alcoholic beverages sector. 

Melvyn Pun, chief executive of Yoma Strategic said: “Pernod Ricard brings a strong commit- ment to the local market, with best practices in distribution, marketing and production that will meaningfully strengthen our operations.” 

Pernod Ricard will take the lead in management of the production facilities, distribution network and brand portfolio of Access Myanmar Distribution Company, the current joint venture between Yoma Strategic, Win Brothers and Delta Capital Myanmar. 





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