Irish illustrator Claudine O’Sullivan led the design process, recruiting two close friends from different creative fields to form a collective to curate the label.
Simon Fay, international marketing director at Irish Distillers, said: “St. Patrick’s Day is Jameson’s second Christmas and is synonymous with great friends getting together, so we are confident that our new seasonal release will encourage modern day adventurers to enjoy Jameson together during their St. Patrick’s Day celebrations.”
British designer, Alex Mellon, and Irish photographer Leonn Ward joined O’Sullivan, the result being a design that is inspired by the Fianna; Irish mythological warriors known for valuing loyalty and bravery.
The hand drawn label will be exclusive for March 2018 and each bottle is equipped with a near field communication (NFC) chip which allows consumers to find out more about the artists and the story behind their design.
The limited edition bottle will be available in 35 countries from February 2018.
