Guinness Export House launches in Dublin Airport

18 May, 2017

Diageo and Aer Rianta International (ARI) have together announced the launch of the Guinness Export House in Terminal 2 in Dublin Airport.

The new innovative was created by London-based agency, Hot Pickle, and has targeted the travel retail sector by inviting visitors to sign up for a three beer tasting experience lasting approximately 20 minutes.

The tasting experience will focus on a range of Guinness beers and offer consumers an insight into the brand.

Gavin Krenski, Guinness global content creation and innovation director, said: “The Guinness Export House represents a unique opportunity to tell the Guinness story through taste and experience.

“With the potential to roll out globally in partnership with ARI, it’s a big bold concept for a pioneering, ambitious brewer with a continuing thirst for discovery.”

Rupert Pick, co-founder of Hot Pickle, dded: “This project has been one of those rare collaborative projects where we have been involved at every stage of the process.

“From helping to define the retail strategy and customer experience through to designing the environment, developing the brand identity, creating the product packaging and even delivering all spoken and screen content for the tasting experience.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Safety is paramount for female bar staff

Nick Strangeway on the duty of care which bars must have to their female staff and customers.

Instagram

Facebook