Glenfiddich launches virtual reality tasting in airports

15 May, 2017

Scottish whisky distiller Glenfiddich has launched a virtual reality tasting experience at selected airports around the world.

Visitors will pick out the key tasting notes of each expression from the Glenfiddich cask collection before putting on their virtual reality headsets, which will display a Glenfiddich distillery in Scotland.

The technology has been produced by Purple Creative and visitors will be given a virtual tour of the distillery and be able to write 3D tasting notes throughout the experience.

Coralie Vial, Glenfiddich global brand manager, said: “Virtual reality is allowing us to interact with people in a whole new way, and the beautiful imagery that Purple created for this project means that whisky drinkers can express their tasting notes in a completely individual fashion, and in a completely new medium.”

Gary Westlake, founding partner at Purple Creative, added: “Glenfiddich is a family run company with a rich history of innovation and pioneering, so it’s fitting that they are the first whisky company to embrace this new tech and enable drinkers to write their own virtual tasting notes.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

How bars must adapt to post-Covid industry

Nick Strangeway on how bars must addapt to a new and improved hospiality sector as we emerge from lockdown.

Instagram

Facebook