Cathay Pacific launches 'altitude friendly' beer

07 April, 2017

Cathay Pacific airline has developed an in-flight craft beer specifically designed to be consumed at 35,000 feet.

The airline company has developed Betsy Beer alongside Hong Kong Beer Co which will be served to first and business class passengers until April 30.

Julian Lyden , Cathay Pacific general marketing manager, said: “We know that when you fly, your sense of taste changes. Airlines address this for food in certain ways. But nobody has ever tried to improve the taste of beer at altitude.

“That seemed like a great opportunity for us to help our beer-loving passengers travel well.

The beer has been named after Cathay Pacific’s first commercial aircraft and will also be available at ground level at the airline’s lounges in Hong Kong and London Heathrow.

Lyden added: “We are constantly looking for innovative and meaningful ways to enhance the travel experience for our customers.

“To help passengers experience something memorable for the first time is a big part of what we mean by ‘travelling well’.”

A post shared by Karen Kwan (@karenkkm) on Apr 5, 2017 at 1:10pm PDT


Nick Strangeway

The new era of Instagram earning

Trade shows – remember them? Before the world stopped we’d have attended a number of them throughout the year and be able to look down the list of recognisable guest speakers with their seminar titles. They were a source of great education which had been curated by the organisers to provide a spread of credible, engaging information.