Cathay Pacific launches 'altitude friendly' beer
07 April, 2017
Cathay Pacific airline has developed an in-flight craft beer specifically designed to be consumed at 35,000 feet.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
