Pick of the Launches

21 September, 2016



Brand owner Global Brands

RRP £3.65

Markets UK

Contact info@globalbrands.co.uk

Global Brands has a new look for its Amigos tequila beer (50cl, 5.1% abv).

Senior brand manager Christian Sarginson, said: “The new visual identity is a chance for Amigos to really connect with its audience. The change is designed to articulate the vibrant zing of limes and the Mexican taste of tequila. With a bright colour palette and nods to street art and Latin culture, the identity update is a statement of intent for where we plan to take the brand in 2017 with our #StreetCerveza campaign.”

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


Nick Strangeway

How bars must adapt to post-Covid industry

Nick Strangeway on how bars must addapt to a new and improved hospiality sector as we emerge from lockdown.