Bacardi streamlines Martini Asti bottles

09 December, 2014

Bacardi has redesigned its Martini Asti bottles as part of its sustainability initiatives. 

The team spent four years redesigning the sparkling wine bottle to reduce the glass weight while maintaining the same external shape.

Simona Filosi, Martini senior packaging developer said: “We are talking about a bottle for sparkling wine that involves quite a bit of liquid pressure inside.

“Today, when you compare the old and new bottles side by side, you cannot tell any difference in terms of shape. However, by reducing the glass weight, we reduce the energy required to make the bottles.”

The annual energy savings from lighter-weight glass for these Martini bottles is equivalent to 330 fewer cars off the road in a year, the company said.

Since the company began tracking its global impacts on the environment, Bacardi claims to have reduced nonrenewable energy use and greenhouse gas emissions from production by nearly 28%. 





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

Instagram

Facebook