William Grant & Sons launches redesigned Glenfiddich 18 Year Old

07 October, 2014

William Grant & Sons has launched a new packaging design for the Glenfiddich 18 Year Old. 

Created with HERE design, the clear glass bottle with an embossed cartouche is sealed with a wooden stopper. The 18 Year Old is encased in a chocolate coloured box, embossed with the Glenfiddich gold stag and finished with gold foil detail.

Peter Gordon, Glenfiddich company director said: “As an independent family-run company we have the freedom to innovate in many ways. Our Glenfiddich 18 Year Old is a superior whisky so naturally we want its presentation to match the quality of our award winning liquid.

“This premium single malt is nurtured and matured in small batches to ensure we maintain our production of the highest quality liquid.  The prestigious new look of our Glenfiddich 18 Year Old will hopefully capture and reflect the expertise of our master craftsmen and the brand’s authenticity and heritage, ” Gordon said.

The Glenfiddich 18 Year Old will be available from November in selected grocery stores and prestige on and off-trade outlets at a RRP of £65.00. 





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook