Illva Saronno william grant & sons

Illva Saronno splits from William Grant & Sons in UK

10 March, 2020

Premium Italian spirits company Illva Saronno, best known for producing Disaronno and Tia Maria, has announced plans to launch its own UK subsidiary, Disaronno International UK.

The announcement of the new subsidiary comes as Illva Saronno prepares to unveil a series of new innovations which it will be brought to the UK market in 2020 and 2021.

From January 2021 Disaronno International UK will be fully responsible for the distribution, sales and marketing of Illva Saronno brands in the UK.

To head up the new subsidiary Neil Jardine, currently country director, has been promoted to managing director of Disaronno International UK.

The launch of Disaronno International UK will see the mutual end of the 20-year partnership between Illva Saronno and William Grant & Sons UK as of December 2020.

Jardine said: “We’ve been in partnership with William Grant & Sons UK for more than 20 years. Our relationship is extensive and deep, and as two family run businesses we share many of the same values and principles.

“Together we have built a truly successful business in the UK, which is testament to the professionalism and dedication that the team at William Grant & Sons UK has continually shown.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Sustainability: No more excuses

COP26 littered newspaper headlines throughout November. The focus was supposed to be on resolving the climate change crisis, but predictably turned into a game of political chess. In the absence of any authoritative leadership, our industry needs to set an example.

Instagram

Facebook