Havana Club launches Essence of Cuba

06 October, 2014

First unveiled to Drinks International in Cuba earlier this year, Havana Club has unveiled a new set of bitters, Essence of Cuba.

The Essence of Cuba range has been designed especially for Havana Club by The Bitter Truth and includes four flavourings - Island Fruit, Aromatic Leaf, Coffee and Honey – all of which are designed to highlight the natural flavours and aromas of Havana Club Añejo 7 Años.

Nick Blacknell, global marketing director for Havana Club International said: “Since its launch, Havana Club Añejo 7 Años has really put Cuban rum on the map. Today, it is seen by bartenders and spirits aficionados as the benchmark for authentic, high quality aged rum and – excluding the US - it is the runaway leader of the international super premium rum segment, selling more than three times the volumes of its closest competitors.

“So with The Essence of Cuba range, we want to go one step further and give bartenders a whole new opportunity to experiment with the flavours of Havana Club Añejo 7 Años, without losing the intrinsic Cuban character of this now legendary expression,” Blacknell said.

Co-founder of the Bitter Truth, Alexander Hauck added: “As cocktail culture continues to thrive around the world, we are convinced that The Essence of Cuba will provide a great new opportunity for bartenders and Havana Club Añejo 7 Años fans around the world to enjoy experimenting with The Essence of Cuba and make their experience of Havana Club Añejo 7 Años even more special.”

The range will be available in 24 markets, including Cuba, Germany, France, UK, Greece and Spain from October 2014 in 20 ml and 200ml formats.

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