Vider is to join the drinks marketing and distribution business from Bibendum Wine on July 29.
Vider’s appointment follows that of fellow former Bibendum man Dan Bolton, who became managing director of Hi-Spirits in May.
Meanwhile UK-based wine company Bottle Green has appointed a new sales manager. Andrew Lamberth is to look after the off-trade division. Lamberth has been in the trade for twenty years and he has spent the last four working in Spain for the Araex Spanish Fine Wines Group.