Pernod to launch Canadian whisky Pike Creek

07 March, 2013
Pike Creek

The new bottle

Pernod Ricard USA is looking to capitalise on the growth in crafted Canadian Whisky with the addition of Pike Creek to its portfolio.

Pike Creek is described as a “crafted, small batch whisky” aged in American oak Bourbon barrels and finished in vintage Port barrels.

The US subsidiary of Pernod Ricard said premium, craft whisky growth is currently “very strong” and “ultra-premium Canadian Whisky is up 18%”.

Pike Creek (40% abv/80 proof) will be available for an SRP of $31.99 (75cl).

According to Wayne Hartunian, VP Whiskies & Cognacs, Pernod Ricard USA, “many whisky drinkers are seeking interesting, new and unique brands to trade up to”.

Matured in warehouses in Pike Creek, Ontario, Canada, it will be available in Washington, Oregon, Idaho, Colorado, Texas, Los Angeles, Georgia, North Carolina, New York and New Hampshire from next month.

Hartunian said: “In Pike Creek’s non-climate controlled warehouse, the dramatic swings in temperature play a key role in the whisky’s maturation process. Our wood barrels contract during cold winter months and expand during the summer, maximizing the interaction of the whisky and the wood.

“This interaction with the barrels adds character, complexity and concentrated flavors to the whisky, resulting in a one-of-a kind product distinctive to Pike Creek.”

Tasting notes, according to Pernod Ricard USA, “Pike Creek is amber in color with hues of ruby red and has a nose with a complexity of sweet dried fruits, an underlying peppery spice and subtle toffee notes. Full and robust in body, Pike Creek gives a well-balanced blend of sweet port, dried fruits, vanilla and toffee palate with a pleasant port finish with lingering rye."

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