Bacardi plays Rafa Nadal

11 November, 2011

Bacardi has launched an international free prize draw competition to meet its “Global Social Responsibility” ambassador Rafael Nadal, the leading tennis player, as part of its “Champions Drink Responsibly” social responsibility campaign.

Legal drinking age consumers and fans from around the world will get the opportunity to “Ace Rafa” in an online virtual reality video game created by Bacardi.

Fans who successfully ‘ace’ the ten-time Grand Slam winner in the game will go into a free prize draw to win a spot in the grand final.

The finalists will get to meet Rafa Nadal face-to-face in Mallorca, Spain, in 2012 for the chance to try and “ace“ him in-person.

The imagery in the game was shot on location in Nadal’s hometown of Manacor in Mallorca, Spain, where the tennis champion also trains.

Bacardi says that unlike most console and online games, “Ace Rafa” features a real version of Rafael Nadal rather than a computer-generated version of the player





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