New look for UK-destined Bud cans

06 October, 2011

Budweiser has revamped its cans in the UK, with a red 'bowtie' sitting behind the Budweiser logo on the new-look version.

The redesign is the 12th new look for for Budweiser since it first launched in cans in 1936, and will also go on the brand’s secondary packaging.

European marketing director Iain Newell said: “Budweiser’s success is rooted in aspects of the beer that will never change – from its crisp, refreshing taste, to our unwavering commitment to quality and the enormous pride we take in each batch. These things have remained – and will remain – the same since Budweiser was perfected by Adolphus Busch in 1876. 

“Our refreshed packaging designs have an updated, contemporary look, dramatising the iconic Budweiser bowtie, and incorporating longstanding brand hallmarks.  We’re confident that the design will not only appeal to our loyal Budweiser drinkers but also attract new consumers.”

The cans have already been rolled out in the US and will become available in China and Russia "in the future". 





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

STRANGER THOUGHTS: A place for members

The recent launch of Martinez members’ cocktail bar on Soho’s Greek Street struck a chord with me.

Instagram

Facebook