US: Beam Global and Courvoisier cognac have launched Courvoisier Rosé. The liqueur is a blend of Courvoisier cognac and French 'red wine grapes'. The flavour profile is said to feature "notes of blackberry, blackcurrant and a touch of cherry, complemented by vanilla, honey and vine-peach flavours". The 36 proof liquid (18%abv) is best served chilled or on ice and is available throughout the US for $24.99.
Mallika Monteiro, brand manager, Courvoisier, said: “Courvoisier is known and recognised for our ethos of innovation and for our revolutionary spirit. We’re excited to expand our portfolio with a refreshing drink that will broaden our base and appeal to a larger variety of consumers.”
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
