Research: consumers spend more on off-trade wine

19 May, 2010

Research commissioned by the Wine & Spirit Trade Association (WSTA) in the UK, has shown a further shift to the off-trade in terms of wine consumption.

According to the survey, the last year has seen a 30% increase in the number of regular wine drinkers paying more than £7 per bottle of wine for domestic consumption. The average price of a bottle of wine in the off-trade is £4.32.

The poll of UK wine drinkers by Wine Intelligence suggests more consumers are choosing to spend on wine at home with a meal rather than spend on a night out. The survey shows that 13% of regular UK wine drinkers now spend over £7 per bottle of wine compared to 10% at the same time last year.

At the same time the number of those saying they don't buy wine in pubs and restaurants has increased by a third from 9% in to 12%.

The survey reinforces other trends:

-       56% of wine drinkers say they regularly drink Pinot Grigio compared to 43% three years ago.  Choice of Chardonnay has gone from 71% to 63% over the same period.
-       Rosé accounts for 18% of wines consumed by UK regular wine drinkers, up from 10% in 2007 with white wine the loser, down from 45% to 37%"
-       The numbers saying they drink wine most days or every day continue to fall - 12% now compared to 17% in 2007

Elsewhere the findings suggest consumers are increasingly willing to consider wines with abv levels below 12.5%.

WSTA chief executive Jeremy Beadles said:  "The figures suggest that while consumers may be going out less they are spending more on a bottle of wine to drink at home.

"No doubt some of this stems from price increases driven by tax and other factors but it also fits into a pattern of consumers enjoying wine at home with a meal instead of going out."

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