Market research exists in the short term, but reviewing past research projects can uncover trends relevant to the future, says Bryan Urbick of Consumer Knowledge Centre.

French wine is the ideal

18 January, 2012

French wine is the favourite of regular wine drinkers in the UK and China and the second preference in Germany, says Wine Intelligence.

The emerging South Korean market could boost the fortunes of wine importers, according to research by Wine Intelligence.

Brazilians are increasingly turning to wine as their beverage of choice, according to consumer research published by Wine Intelligence.

Moderate drinking can help prevent heart disease, according to a new report in the British Medical Journal. The report, which is a review of research published over 30 years, said individuals who drink alcohol in moderation are less likely to develop heart disease compared to non-drinkers.

The introduction of a minimum price for alcohol in Britain could see retailers and manufacturers reap £700m in extra revenue.

The not-for-profit Amarula Trust has committed to a further three years of financial support to the Amarula Elephant Research Project (AERP) under Prof Rob Slotow of the University of KwaZulu-Natal.

Research commissioned by the Wine & Spirit Trade Association (WSTA) in the UK, has shown a further shift to the off-trade in terms of wine consumption.

Comment

Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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