Bacardi and Schumacher renew responsible drinking campaign

    05 November, 2009

    Bacardi Limited is to renew its partnership with seven-time Formula One world champion Michael Schumacher, to promote the “Champions Drink Responsibly” campaign.


    Michael will continue as the Bacardi Limited Global Social Responsibility Ambassador through to 2011, helping to spread the message: ‘Drinking and Driving Don’t Mix.’

    The pair first teamed up in 2008 and the campaign has reached 80 million people around the world.

    As part of the announcement, Bacardi Limited launched a new viral video starring Schumacher. He drives mixologist Salvatore Calabrese at full throttle around a racetrack while Salvatore tries to mix a Duo Maestro cocktail with a very messy and unsuccessful result. Visit www.championsdrinkresponsibly.com or log on to the “Champions Drink Responsibly” channel on YouTube to see more.

     

     

    Printer friendly version
    Email this article to a friend
    Keywords: bacardi, campaign, world, limited, schumacher, mix, salvatore, michael, responsibly”, “champions, bacardi limited, drink responsibly”, “champions drink, video starring, new viral, “champions drink responsibly”, pair first teamed, 80 million people, bacardi limited launched, announcement bacardi limited




    Digital Edition

    Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

    Comment

    Ben Branson

    Ben Branson on the future of non-alc spirits

    In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

    Instagram

    Facebook

    Twitter