WhistlePig announces launch of PiggyBack 100% Rye

04 July, 2022

Vermont-based rye whiskey distillery WhistlePig has announced the launch of the six years aged, 100% rye PiggyBack, created by late master distiller Dave Pickerell to showcase rye’s mixability.

“On behalf of Dave Pickerell, and all of us here at WhistlePig, we are proud to share the latest expression in our unparalleled offering of aged rye whiskies to the UK, one of Dave’s final creations,” said Jeff Kozak, chief executive of WhistlePig.

“PiggyBack 100% Rye is a gift from our late legendary distiller to his friends across the country and around the world, and of course, the bartenders who helped forge the WhistlePig brand from the very beginning.”

PiggyBack launches in the UK on Monday 4 July, American Independence Day, to coincide with the final of the brand’s first national cocktail competition.

“We are excited to reveal PiggyBack 100% Rye to the UK, particularly across the on-trade where we’re building advocacy and support for the brand across some of the UK’s most influential and exciting bars,” said Dan Priseman, UK & European steward of the brand.

“Our first-ever cocktail competition culminates at the launch event allowing us to put the liquid in front of 12 of the most creative bartenders in the UK, whilst immersing them in the world of WhistlePig and our approach to mixology.”

PiggyBack 100% Rye, cut at 48.28%abv will be available from mid-July via selected specialist retailers at rrp £45.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook