Flavours, packaging and a concentration on cocktails in the on-trade could be the way to a new audience for the Italian liqueur.

For many drinkers outside of its native Brazil, cachaça is a largely mysterious category, perhaps known as the star of a Caipirinha and nothing more. In its homeland, however, cachaça’s popularity borders on religious.

In 2020, beverage alcohol consumption in the US saw the largest volume gain in nearly 20 years.

The global drinks industry is showing positive signs of recovery and will grow in volume by 2.9% by the end of 2021, according to new IWSR forecasts.

Leading Chilean wine producer Concha y Toro has reported that Q2 consolidated sales grew 16.5% in difficult trading conditions.

A study suggests that alcohol consumption has remained broadly stable during the coronavirus lockdown in Belgium.

10% of cancer in males and 3% in women is attributable to alcohol, according to Europe-wide research by the British Medical Journal.

UK: Trade bodies Wine and Spirits Trade Association (WSTA) and the British Beer and Pub Association (BBPA) have denied that UK alcohol consumption is rising.