Diageo Global Travel and Middle East (GTME) has announced the launch of the John Walker & Sons Private Collection by Walker's master blender Jim Beveridge.

Diageo GTME Americas has launched two new products under the Johnnie Walker brand. Johnnie Walker Platinum Label and Johnnie Walker Gold Reserve will launch in the Americas first, followed by a global roll-out in travel retail in the first half of 2012.

Smirnoff goes for Gold

26 September, 2011

Diageo has launched a cinnamon spiced vodka in travel retail.

Diageo has launched a Johnnie Walker campaign at Amsterdam's Schiphol airport. The Step into the Circuit campaign is centred around the brand's Formula 1 sponsorship.

Diageo GTME, the global travel and Middle East division of the world’s largest drinks company, has unveiled its latest initiative to grab a greater slice of the travel retail alcoholic liquor market.

Diageo Global Travel and Middle East (GTME), is claiming the launch of Johnnie Walker Double Black as a travel retail exclusive a year ago, is a “game changer”.

The opening of a Captain Morgan branded bar on a tiny Bahamian island this last weekend signals Diageo GTME (Global Retail Middle East) division’s opening assault on the cruise line sector.

Diageo appoints senior execs

14 January, 2011

Diageo Gobal Travel Middle East (GTME) has announced three ‘key strategic leadership’ appointments to its senior executive management team.

Diageo has launched a new flavour of its cream liqueur brand Baileys.

Comment

Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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