For many drinkers outside of its native Brazil, cachaça is a largely mysterious category, perhaps known as the star of a Caipirinha and nothing more. In its homeland, however, cachaça’s popularity borders on religious.

Cachaça: In Full Flow

09 January, 2015

Brazil’s cachaça is carving out an identity for itself ahead of the 2016 Olympics, as Richard Woodard reports

Pirassununga 51 was the world’s best selling cachaça in 2012, according to Drinks International’s The Millionaire’s Club 2013.

Diageo, the world's leading premium drinks business, has announced that it has reached agreement with Ypióca Agroindustrial Limitada to buy cachaça brand, Ypióca, and certain production assets.

US recognises cachaça

11 April, 2012

The US is to officially recognise cachaça as a spirit from Brazil. The sugar cane spirit is currently labelled Brazilian rum in the US.

Cachaça

24 February, 2012

Brazil’s national spirit is confined mostly to its own country’s shores. But Hamish Smith unearths a number of factors that look about to change all that

Gruppo Campari has announced the acquisition of Brazilian cachaça brand Sagatiba and half-year sales growth of 14.2%.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Could bars be no-phone zones?

For about six hours in early October the world was brought to a standstill. However, it wasn’t the outbreak of a global pandemic that spread panic, but the simultaneous crash of Facebook, WhatsApp and Instagram.

Instagram

Facebook