Diageo’s purchase of Indian drinks group United Spirits once again puts the spotlight on a true sleeping giant. Dominic Roskrow on a divided sector

Diageo has announced a new marketing campaign for its scotch whisky blend, Johnnie Walker, that will amount to a £7.2 million spend.

Western spirits companies that focus on growing margins to create value have been more successful than those that reduced prices in order to grow volumes, according to a report from Rabobank.

Diageo and the Irish Whiskey Company (IWC) have announced that they have entered into an agreement in principal concerning the future ownership of the Great Northern Brewery site, Dundalk. 

Cinnamon Smirnoff Gold

19 August, 2013

Diageo has introduced Smirnoff Gold – a blend of Smirnoff No.21 premium vodka with natural cinnamon flavouring, garnished with edible 23 carat gold leaf.

United Spirits board of directors has appointed former Diageo CEO, Paul Walsh, as an additional director of the company with immediate effect.

Diageo has unveiled what it claims is the world’s first accelerator programme, set up to encourage, nurture and mentor new and growing spirits brands.

Diageo has announced what it claims to be one of its most innovative products for a decade - Baileys Chocolat Luxe.

on 31 July, 2013

Listening to BBC Radio 4 this morning (July 31), I heard the voice of the new chief executive of Diageo. Ivan Menezes coped well with the busy, bustling questions from the Beeb’s city correspondent in the minute or so allotted to the interview.

Diageo has reported steady net sales growth of 5%, despite Asia Pacific's revenues slowing and Western Europe continuing to falter.

Diageo has received approval from the Chinese authorities to buy the remaining 47% stake in Sichuan Chengdu Shuijingfang Group Company Ltd. (SJF Holdco).

Diageo has announced that its corporate relations director is to leave the company.

Diageo, the world’s largest premium drinks company has launched a pan-European online campaign ‘Think How You Drink’ to remind young people that drinking to excess can lead to shame and embarrassment.

A bartender from Spain has won Diageo's global bartender competition World Class.

Diageo has announced that it has completed the acquisition of a further 14.98% stake in United Spirits Limited (USL), the leading spirits company in India.

Diageo new appointments

06 June, 2013

Diageo has announced that Andy Fennell, chief marketing officer, will become president COO, Africa, reporting to Nick Blazquez, president Africa, Eastern Europe and Turkey.

Diageo’s group strategy director is to retire. Jim Grover will leave the executive committee on June 30 and the business on September 30.

Diageo will have a new leader at the helm within two months having announced Ivan Menezes will succeed Paul Walsh on July 1 this year.

The global Gin sector is low price, low growth and extremely uninteresting, according to a top City of London analyst.

Talisker adds new whisky

19 April, 2013

Diageo has launched its second new expression of Talisker whisky this year. Port Ruighe follows Storm, which was launched in March.

Diageo has launched Pimm’s Blackberry and Elderflower in the UK in time for the summer.

Diageo, has reported 5% organic and 6% reported net sales growth for the nine months to 31 March 31. Volume was up 1%.

Diageo has named Teaninich near Alness in the Highlands as the location for its plans to build a new £50 million malt whisky distillery.

Diageo has invested £1 million in a visitor centre at its Talisker distillery on the Isle of Skye.

Diageo has unveiled a Smirnoff variant, Espresso Smirnoff.

Diageo to open gin palace

18 March, 2013

Diageo is to open a pop-up gin palace in London.

Diageo has announced that its global supply and procurement operation will be refocused to improve supplying its 21 key markets.

Diageo has released the second blend in the Johnnie Walker Explorers' Club range, which is a duty free exclusive.

Diageo has repackaged its cream liqueur brand Baileys in a bottle with a “greater sense of femininity”.

Two new WSET trustees

27 February, 2013

The Wine & Spirit Education Trust (WSET) has announced two new trustees - Mentzendorff managing director Andrew Hawes and Jonathan Driver who, after leaving Diageo in 2006, has become a global consultant.

Diageo has rolled out its line of Parrot Bay ‘freeze-and-squeeze’ cocktails to eight European countries.

Talisker whips up a Storm

20 February, 2013

Diageo is to launch Talisker Storm – a “more intense and smoky” expression with “vibrant maritime notes”.

Diageo Ireland has said the delivery of ten new giant brewing vessels “underscores” its commitment to the future of brewing at its Dublin brewery - St James’s Gate.

Diageo to expand its archive

01 February, 2013

Diageo has announced plans to invest £1.5 million in expanding the its global brand archive.

Paul Walsh has disputed there are bourbon and tequila gaps in Diageo’s portfolio and said the group’s priority is building existing brands, not acquisitions.

Diageo CEO Paul Walsh today said down-trading markets in southern Europe could have a positive effect on Diageo’s Scotch brands.

Diageo, the world’s largest premium alcoholic drinks company, has announced its interim results for the six months ended December 31, 2012

Diageo World Class sets sail

28 January, 2013

Diageo is to host its 2013 World Class competition onboard a cruise ship.

Diageo has announced an agreement to buy a 50% interest in the company which owns United National Breweries’ traditional sorghum beer business inSouth Africa.

Diageo fires new Bulleit

24 January, 2013

Diageo has launched a 10 year old expression of Bulleit Bourbon in the US.

Diageo has announced shareholders of United Spirits Limited have approved the preferential allotment to Diageo, at a price of INR1440 per share, of new shares amounting to 10% of the post-issue enlarged share capital of USL.

Diageo cuts Cuervo ties

11 December, 2012

Diageo has terminated discussions with JB y Compania SA de CV and Lanceros SA de CV over the sale of Jose Cuervo tequila.

Diageo’s Captain Morgan reached the milestone of 10 million 9-litre case sales during the year ending November 30.

Diageo is to launch US$10 million strategy to "empower" two million women in 17 countries in Asia-Pacific by 2017.

Diageo and Suntory have held talks about bidding $10 billion for American drinks giant, Beam, according to reports in today’s Sunday Telegraph (December 9).

Diageo the world’s largest premium drinks company in the world, is to sponsor public transport in London and Edinburgh on New Year’s Eve.

Online wholesale business, Ooberstock, has signed up Diageo’s Guinness and C&C’s Magners cider to its portfolio of brands.

on 09 November, 2012

India has huge tax tariffs and a labyrinthine bureaucracy. At the moment most Indian whisky drinkers have to raise a second mortgage to get their hands on a decent bottle of scotch...

Diageo plc, United Breweries (Holdings) Limited and United Spirits Limited have announced agreements under which Diageo would acquire a 27.4% stake in USL, the leading spirits company in India.

Diageo has announced three changes to the executive committee, with immediate effect.

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