The new Hospitality Market Monitor from CGA by NIQ and AlixPartners has revealed that in the last 12 months, Britain has lost around one in 18 of its licensed premises, 5,736 pubs, hotels, restaurants, bars and cafes.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
