Scottish spirits company Edrington saw its core revenue rise 11% for the year to 31 March 2024, driven by The Macallan which saw double-digit growth.

The Macallan has introduced The Macallan Colour Collection, a new range of age statement whiskies, exclusively available in global travel retail.

The Macallan gave a first glimpse of its Colour Collection, a new range of whiskies exploring the brand’s commitment to delivering natural colour through maturation in sherry seasoned casks.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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