On Wednesday 19 April, The Art of Shaking founders Simone Caporale and Luca Missaglia will host the second TAOS Day in the capital of Tuscany, Florence, an all-day masterclass designed to inspire and educate professional bartenders.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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