The no- and low-alcohol categories grew by more than 7% in volume across 10 key global markets in 2022 to surpass a market value of $11bn, a new report from IWSR Drinks Market Analysis has revealed.

Demand for ready-to-drink (RTD) products continues to grow amongst consumers, with the category expected to account for 8% of total beverage alcohol by 2025 according to a new report from IWSR Drinks Market Analysis.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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