Jean-Etienne Gourgues: Who is the new chief of Chivas?
23 September, 2021
Jean-Etienne Gourgues landed one of the top jobs in the Scotch whisky industry when he took over as chairman and chief executive of Chivas Brothers this summer.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
