Diageo shareholders were toasting chief executive Ivan Menezes after he said they can expect to receive billions of pounds in share buybacks or special dividends. The Smirnoff, Johnnie Walker and Guinness producer announced that organic profit should grow by at least 14% in the year to 30 June.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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