Nicaraguan rum brand, Flor de Caña, has announced the return of its Zero Waste Cocktail initiative, partnering with venues to produce cocktails made with ingredients derived from repurposed food scraps and leftovers.

To celebrate Earth Month, Flor de Caña, a carbon neutral and Fair Trade certified rum, is launching a year-long, global reforestation campaign that aims to ensure a greener future for generations to come.

Brands Report 2022: Rum

04 January, 2022

The usual crowd have populated this year’s bestselling rum list. In fact, nine of the 10 brands remain a constant, with the first seven in the ranking identical to the previous year. 

Flor de Caña has launched a global initiative called ‘Zero Waste Month’ for July which invites eco-conscious bars, restaurants and consumers to reduce food waste.

Flor de Caña has pledged to plant more than one million trees by 2025 through its own annual reforestation program called ‘Together for a Greener Future’.

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Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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